Disney has teamed up with LEGO to create a series of books and short programs based on Frozen.
The new LEGO-produced shorts will debut on the Disney Channel later this year with a series of books published by Random House, set to hit shelves next month.
The move comes as a result of the success of the 2013 Disney film, and how the lyrics “Let It Go” captured the world.
Kristen Bell, Idina Menzel and Josh Gad have been signed to voice the characters.
Milking more out of the Frozen franchise, Disney will release a holiday special in the US later this year with a Broadway musical in the pipelines for 2018.
A section of Disney’s California Adventure park has also been sectioned off for the development of Frozen themed rides.
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– Written by Lyall Russell